REPLACED: Bud Light Marketing VP Behind Brand's Transvestite Embrace Put on Leave of Absence
Alissa Heinerscheid was toxic for the brand. All of these wokesters are killing their companies.
Going woke doesn't work for everyone in business. Increasingly, it seems to be the dragon slayer in corporate America as brands start questioning the efficacy of alienating half of the country. Anheuser-Busch is learning that lesson and spreading the love to their embattled former Bud Light Marketing VP, Alissa Heinerscheid.
After the frat-hating executive put transvestite Dylan Mulvaney on the icon cans, the backlash has been devastating. Now, she has been put on a leave of absence and replaced by a senior VP. According to AdAge:
Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.
Heinerscheid did not immediately respond to an email requesting comment.
The brewer has also streamlined its marketing function to reduce layers “so that our most senior marketers are more closely connected to every aspect of our brand’s activities,” a company spokesperson said in a statement, adding that “these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
The Post Millennial reported:
In an interview on the Make Yourself At Home podcast from March 23rd, Heinerscheid revealed that the brand was in decline and they needed to "attract young drinkers… then there will be no Bud Light," which led to the controversial partnership with trans TikToker Dylan Mulvaney.
Heinerscheid also recently suggested that the brand she represents should distance itself from its "fratty" past, despite having participated in frat culture herself as a young woman.
Don't say it... don't say it... fine, I'll say it. Get woke, go broke. Ugh. I hate the phrase because it's become so cliché it has lost all meaning but it has never fit more perfectly than with Bud Light.
The boycott will continue and grow until:
1) Any agreement between Anheuser-Busch and Dylan Mulvaney be terminated
2) Alissa Heinerscheid is fired by AB InBev and not provided employment in a different company
3) A formal, public apology made to all Bud Light drinkers. A REAL apology.
Why don’t they make her attend a special reeducation class on how to be respectful and sensitive to the feelings of the majority of their customers who are rightfully offended by the portrayal of perverted characters as normal instead of what they really are, sufferers of mental illness who have deluded themselves into living in a fantasy and expected everyone to participate in that fantasy even when it goes against their religion or just even just plain common decency.